Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.
47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.
cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)| ASIN / Brand | State | Grade | Total demand (units/30d) | Captured (units/30d) | Gap (units/30d) | Gap ($/30d) | Price basis | Reconciliation |
|---|---|---|---|---|---|---|---|---|
B0CJH41VH6 Earth Animal · tier A |
| ESTIMATED |
| A |
| 79–263 |
| 122 |
| 0–141 |
| $0–$5,549 |
| own ASP 90d ($39.26) |
| AGREE |
B09BFQ9WVP Heartbeat Hot Sauce Co. · tier C | ESTIMATED | B | 129–424 | 54 | 75–370 | $1,122–$5,518 | own ASP 90d ($14.92) | DIVERGENT |
B0F1CBCKZN Wiley Wallaby · tier B | ESTIMATED | A | 53–216 | 46 | 7–170 | $217–$5,512 | own ASP 90d ($32.46) | AGREE |
B0DJCHMH3N Wiley Wallaby · tier C | ESTIMATED | A | 53–216 | 59 | 0–157 | $0–$5,498 | own ASP 90d ($35.06) | AGREE |
B08XYB34L8 Heartbeat Hot Sauce Co. · tier B | ESTIMATED | A | 53–216 | 59 | 0–157 | $0–$5,490 | own ASP 90d ($35.01) | AGREE |
B0D8R8424Y Wiley Wallaby · tier A | ESTIMATED | B | 540–809 | 564 | 0–245 | $0–$5,382 | own ASP 90d ($21.98) | AGREE |
B0DJMNWW1B Earth Animal · tier A | ESTIMATED | A | 264–584 | 390 | 0–194 | $0–$5,380 | own ASP 90d ($27.76) | AGREE |
B0FH7NCH3H Earth Animal · tier A | ESTIMATED | A | 264–584 | 391 | 0–193 | $0–$5,362 | own ASP 90d ($27.81) | AGREE |
B0DDVPWP39 Earth Animal · tier B | ESTIMATED | A | 79–263 | 91 | 0–172 | $0–$5,291 | own ASP 90d ($30.70) | AGREE |
B0DJTJLQ8F Heartbeat Hot Sauce Co. · tier C | ESTIMATED | A | 53–216 | 59 | 0–157 | $0–$5,268 | own ASP 90d ($33.59) | AGREE |
B0CL7MV812 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 215 | 0–209 | $0–$5,253 | own ASP 90d ($25.15) | AGREE |
B0001WP62O SureFire | ESTIMATED | B | 274–583 | 0 | 274–583 | $2,459–$5,243 | Keepa buy box ($8.99) | INSUFFICIENT |
B0FTTHK8D6 Earth Animal · tier B | ESTIMATED | A | 264–584 | 344 | 0–240 | $0–$5,232 | own ASP 90d ($21.82) | AGREE |
B0D19GT5NG Wiley Wallaby · tier C | ESTIMATED | B | 53–216 | 42 | 11–174 | $320–$5,201 | own ASP 90d ($29.92) | DIVERGENT |
B08CS3W6XK Finley's · tier B | ESTIMATED | A | 264–584 | 238 | 26–346 | $379–$5,135 | own ASP 90d ($14.85) | AGREE |
B07K1HWHMV Earth Animal · tier A | ESTIMATED | B | 618–1,002 | 816 | 0–186 | $0–$5,119 | own ASP 90d ($27.52) | AGREE |
B0BPDWG8H7 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 89% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 129–424 | 0 | 129–424 | $1,549–$5,082 | Keepa buy box ($11.99) | INSUFFICIENT |
B09JL7YPHN Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 213 | 0–211 | $0–$5,040 | own ASP 90d ($23.90) | AGREE |
B07CTVLCZ3 Earth Animal · tier B | ESTIMATED | A | 121–462 | 173 | 0–289 | $0–$4,915 | own ASP 90d ($16.98) | AGREE |
B0C1Q854NG Earth Animal · tier B | ESTIMATED | A | 79–263 | 140 | 0–123 | $0–$4,863 | own ASP 90d ($39.43) | AGREE |
B086WNZ1LF Earth Animal · tier B | ESTIMATED | A | 121–462 | 158 | 0–304 | $0–$4,862 | own ASP 90d ($15.97) | AGREE |
B0F6YT1YKP Sweet Chaos · tier C | ESTIMATED | B | 53–216 | 13 | 40–203 | $950–$4,851 | own ASP 90d ($23.92) | DIVERGENT |
B08CS4NVS8 Finley's · tier C | ESTIMATED | A | 121–462 | 140 | 0–322 | $0–$4,837 | own ASP 90d ($15.00) | AGREE |
B0F3YPX94H Earth Animal · tier C | ESTIMATED | A | 79–263 | 85 | 0–178 | $0–$4,767 | own ASP 90d ($26.73) | AGREE |
B09JL7JLD8 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 210 | 0–214 | $0–$4,694 | own ASP 90d ($21.95) | AGREE |
B0BYTQW2M7 Wiley Wallaby · tier A | ESTIMATED | B | 540–809 | 583 | 0–226 | $0–$4,676 | own ASP 90d ($20.70) | AGREE |
B0GFBJ8H9Y Finley's · tier B | ESTIMATED | A | 79–263 | 103 | 0–160 | $0–$4,627 | own ASP 90d ($28.86) | AGREE |
B07N19CSGL illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 129–424 | 0 | 129–424 | $1,406–$4,612 | Keepa buy box ($10.88) | INSUFFICIENT |
B0F3YRXZ58 Earth Animal · tier B | ESTIMATED | A | 121–462 | 292 | 0–170 | $0–$4,579 | own ASP 90d ($26.86) | AGREE |
B0BYTRQDLQ Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 302 | 0–281 | $0–$4,561 | own ASP 90d ($16.22) | AGREE |
B0F5DSGL51 Sweet Chaos · tier C | ESTIMATED | B | 53–216 | 29 | 24–187 | $568–$4,478 | own ASP 90d ($23.97) | DIVERGENT |
B0DJMMYR7M Earth Animal · tier A | ESTIMATED | B | 540–809 | 649 | 0–160 | $0–$4,446 | own ASP 90d ($27.81) | AGREE |
B0F6YSRCCQ Sweet Chaos · tier C | ESTIMATED | B | 53–216 | 31 | 22–185 | $517–$4,402 | own ASP 90d ($23.82) | DIVERGENT |
B00CETTKSI Earth Animal · tier C | ESTIMATED | B | 79–263 | 55 | 24–208 | $498–$4,323 | own ASP 90d ($20.75) | DIVERGENT |
B09JL7H9FG Wiley Wallaby · tier C | ESTIMATED | B | 53–216 | 29 | 24–187 | $517–$4,076 | own ASP 90d ($21.82) | DIVERGENT |
B077T632Z7 Heartbeat Hot Sauce Co. · tier C | ESTIMATED | A | 129–424 | 152 | 0–272 | $0–$4,064 | own ASP 90d ($14.95) | AGREE |
B0C1Q2ZNZV Earth Animal · tier B | ESTIMATED | B | 121–462 | 95 | 26–367 | $279–$3,998 | own ASP 90d ($10.88) | DIVERGENT |
B0125DS0LU Earth Animal · tier A | ESTIMATED | A | 121–462 | 271 | 0–191 | $0–$3,992 | own ASP 90d ($20.85) | AGREE |
B0F3Z4X5RF Earth Animal · tier B | ESTIMATED | A | 79–263 | 115 | 0–148 | $0–$3,953 | own ASP 90d ($26.65) | AGREE |
B0F4HZ1K5B Finley's · tier B | ESTIMATED | A | 121–462 | 157 | 0–305 | $0–$3,947 | own ASP 90d ($12.92) | AGREE |
B0DJMM95DJ Earth Animal · tier A | ESTIMATED | B | 540–809 | 627 | 0–182 | $0–$3,943 | own ASP 90d ($21.68) | AGREE |
B09JL98JMF Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 318 | 0–265 | $0–$3,893 | own ASP 90d ($14.68) | AGREE |
B004EK6RJK Earth Animal · tier C | ESTIMATED | A | 79–263 | 78 | 1–185 | $21–$3,857 | own ASP 90d ($20.81) | AGREE |
B08CS3J498 Finley's · tier B | ESTIMATED | A | 264–584 | 325 | 0–259 | $0–$3,848 | own ASP 90d ($14.87) | AGREE |
B09JL6TZR9 Wiley Wallaby · tier U | ESTIMATED | B | 129–424 | 0 | 129–424 | $1,162–$3,811 | Keepa buy box ($8.99) | INSUFFICIENT |
B0DJMND9H3 Earth Animal · tier B | ESTIMATED | A | 79–263 | 129 | 0–134 | $0–$3,752 | own ASP 90d ($27.93) | AGREE |
B09JL7L8C9 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 187 | 0–237 | $0–$3,638 | own ASP 90d ($15.36) | AGREE |
B0FTTLKR19 Earth Animal · tier B | ESTIMATED | A | 79–263 | 134 | 0–129 | $0–$3,600 | own ASP 90d ($27.83) | AGREE |
B0DJMMWKZT Earth Animal · tier B | ESTIMATED | A | 79–263 | 133 | 0–130 | $0–$3,591 | own ASP 90d ($27.55) | AGREE |
B0C1PSLNYX Earth Animal · tier C | ESTIMATED | A | 121–462 | 138 | 0–324 | $0–$3,524 | own ASP 90d ($10.86) | AGREE |