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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades only
$2.45M–$11.65M
per 30d, P10–P90 · 310 A/B-grade SKUs · C-grade, no-signal and terminated SKUs are NOT in this number

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B0FRT6HK6F
illy · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C
—
27
—
—
—
INSUFFICIENT
B0FRT6MYSR
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FRTP48CS
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—51———INSUFFICIENT
B0FRTTS4GK
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—13———INSUFFICIENT
B0FRTY9PD6
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—10———INSUFFICIENT
B0FS9HYXKT
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FS9NBFX8
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FS9TYTTL
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FS9WJQVG
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—2———INSUFFICIENT
B0FSN1K2X2
illy · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—36———INSUFFICIENT
B0FSN5K96Z
illy · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—16———INSUFFICIENT
B0FSN94W2X
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FSN9KXHM
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FSNGRDK6
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FT9C4DGZ
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—16———INSUFFICIENT
B0FTTGDHZ5
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FTZW19BV
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0FVMQ86QL
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—50———INSUFFICIENT
B0FVMSHTLV
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—40———INSUFFICIENT
B0FXBPJ2KK
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FXBPVV5C
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FXBRQ364
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B0FXBRV5LN
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B0FXBS4JGM
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FXBSFBHK
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B0FXBSG7DN
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0FXBSL33M
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FXBT4WY9
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—6———INSUFFICIENT
B0FXBTH11S
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FXBTXVBN
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—3———INSUFFICIENT
B0FYHQ8NVS
Heartbeat Hot Sauce Co. · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—6———INSUFFICIENT
B0FYHTBJMW
Heartbeat Hot Sauce Co. · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FYK4C898
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FZCYVB19
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0FZWFYLND
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FZWXJXZS
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FZWYM84P
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0FZX36HG8
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G1XJYYNQ
Heartbeat Hot Sauce Co. · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—18———INSUFFICIENT
B0G45JBX11
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45JNNLV
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45K74XQ
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45LWXKR
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45M7P8J
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45MMXL4
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45MVWLM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45MZ33D
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45NH153
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45PR7RR
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0G45R82BQ
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT

Page 44 of 46 · 2,251 SKUs · 50/page

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