Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.
47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.
cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)| ASIN / Brand | State | Grade | Total demand (units/30d) | Captured (units/30d) | Gap (units/30d) | Gap ($/30d) | Price basis | Reconciliation |
|---|---|---|---|---|---|---|---|---|
B0FH7CZRXP Earth Animal · tier B |
| ESTIMATED |
| A |
| 121–462 |
| 136 |
| 0–326 |
| $0–$9,092 |
| own ASP 90d ($27.85) |
| AGREE |
B0GFBH3V16 Finley's · tier B | ESTIMATED | A | 121–462 | 141 | 0–321 | $0–$8,953 | own ASP 90d ($27.85) | AGREE |
B08CS43XKR Finley's · tier C | ESTIMATED | B | 79–263 | 71 | 8–192 | $367–$8,825 | own ASP 90d ($45.88) | DIVERGENT |
B0F3LPTBBD Earth Animal · tier A | ESTIMATED | A | 437–709 | 483 | 0–226 | $0–$8,758 | own ASP 90d ($38.68) | AGREE |
B0FS9MNTQ5 illy · tier B | ESTIMATED | A | 53–216 | 107 | 0–109 | $0–$8,472 | own ASP 90d ($77.85) | AGREE |
B07NVZB17D Wiley Wallaby · tier B | ESTIMATED | B | 53–216 | 47 | 6–169 | $285–$8,429 | own ASP 90d ($49.93) | DIVERGENT |
B0C1PQ31MF Earth Animal · tier A | ESTIMATED | A | 121–462 | 253 | 0–209 | $0–$8,249 | own ASP 90d ($39.38) | AGREE |
B00CHIT4MI Earth Animal · tier B | ESTIMATED | B | 264–584 | 263 | 1–321 | $13–$8,219 | own ASP 90d ($25.62) | DIVERGENT |
B07NCMJLSY SureFire | ESTIMATED | B | 116–439 | 0 | 116–439 | $2,179–$8,211 | Keepa buy box ($18.72) | INSUFFICIENT |
B01BLUT3VY Earth Animal · tier A | ESTIMATED | B | 778–1,282 | 1,131 | 0–151 | $0–$8,186 | own ASP 90d ($54.11) | AGREE |
B0F3YYXDW3 illy · tier B | ESTIMATED | A | 53–216 | 72 | 0–144 | $0–$8,137 | own ASP 90d ($56.58) | AGREE |
B07KRS54PF illy · tier B | ESTIMATED | A | 53–216 | 107 | 0–109 | $0–$8,068 | own ASP 90d ($74.14) | AGREE |
B0FH7D2GDM Earth Animal · tier B | ESTIMATED | A | 264–584 | 297 | 0–287 | $0–$7,982 | own ASP 90d ($27.83) | AGREE |
B07B1RHZMY illy · tier B | ESTIMATED | A | 53–216 | 109 | 0–107 | $0–$7,908 | own ASP 90d ($74.03) | AGREE |
B0DJMP59J9 Earth Animal · tier B | ESTIMATED | A | 264–584 | 302 | 0–282 | $0–$7,814 | own ASP 90d ($27.73) | AGREE |
B0D19DG6GV Wiley Wallaby · tier C | ESTIMATED | A | 53–216 | 20 | 33–196 | $1,301–$7,792 | own ASP 90d ($39.79) | AGREE |
B0C6VFR2NW Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 130 | 0–294 | $0–$7,788 | own ASP 90d ($26.50) | AGREE |
B0BNQZ44L3 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 84% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 380–691 | 0 | 380–691 | $4,181–$7,595 | Keepa buy box ($10.99) | INSUFFICIENT |
B0F3LL1CT2 Earth Animal · tier A | ESTIMATED | A | 437–709 | 515 | 0–194 | $0–$7,470 | own ASP 90d ($38.42) | AGREE |
B07KQGFY45 Earth Animal · tier A | ESTIMATED | A | 79–263 | 126 | 0–137 | $0–$7,408 | own ASP 90d ($53.94) | AGREE |
B0C1QHBC7K Earth Animal · tier B | ESTIMATED | A | 79–263 | 47 | 32–216 | $1,089–$7,360 | own ASP 90d ($34.02) | AGREE |
B010TT1VO0 SureFire | ESTIMATED | B | 57–253 | 0 | 57–253 | $1,640–$7,333 | Keepa buy box ($28.98) | INSUFFICIENT |
B07K164JZ6 Earth Animal · tier A | ESTIMATED | A | 437–709 | 446 | 0–263 | $0–$7,255 | own ASP 90d ($27.54) | AGREE |
B0DJMQ4S81 Earth Animal · tier B | ESTIMATED | A | 264–584 | 251 | 13–333 | $271–$7,218 | own ASP 90d ($21.69) | AGREE |
B01782KQAG illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 129–424 | 0 | 129–424 | $2,195–$7,202 | Keepa buy box ($16.99) | INSUFFICIENT |
B09PXN8KXM Earth Animal · tier C | ESTIMATED | B | 121–462 | 231 | 0–231 | $0–$7,171 | own ASP 90d ($30.98) | DIVERGENT |
B09JL5FN2Y Wiley Wallaby · tier A | ESTIMATED | C | 274–583 | 38 | 236–545 | $3,083–$7,137 | own ASP 90d ($13.09) | DIVERGENT |
B0FYHZQYC2 Earth Animal · tier B | ESTIMATED | A | 79–263 | 79 | 0–184 | $0–$7,106 | own ASP 90d ($38.55) | AGREE |
B07XPD9B3C Heartbeat Hot Sauce Co. · tier B | ESTIMATED | C | 274–583 | 112 | 162–471 | $2,424–$7,073 | own ASP 90d ($15.01) | DIVERGENT |
B0F3M2TQ8M Earth Animal · tier B | ESTIMATED | A | 79–263 | 81 | 0–182 | $0–$7,066 | own ASP 90d ($38.75) | AGREE |
B09JL7FGXB Wiley Wallaby · tier A | ESTIMATED | A | 129–424 | 194 | 0–230 | $0–$7,057 | own ASP 90d ($30.70) | AGREE |
B09JL5WD55 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 200 | 0–224 | $0–$7,038 | own ASP 90d ($31.44) | AGREE |
B07RM4X1NT Earth Animal · tier B | ESTIMATED | B | 121–462 | 128 | 0–334 | $0–$7,001 | own ASP 90d ($20.93) | DIVERGENT |
B0000VN1AA SureFire | ESTIMATED | C | 57–253 | 20 | 37–233 | $1,098–$6,991 | own ASP 90d ($30.00) | DIVERGENT |
B09KZ8WNPG illy · tier B | ESTIMATED | B | 53–216 | 83 | 0–133 | $0–$6,923 | own ASP 90d ($52.12) | AGREE |
B01L0EVQJI Earth Animal · tier B | ESTIMATED | A | 264–584 | 276 | 0–308 | $0–$6,710 | own ASP 90d ($21.80) | AGREE |
B09JL6GPQL Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 213 | 0–211 | $0–$6,670 | own ASP 90d ($31.63) | AGREE |
B0000VM3BI SureFire | ESTIMATED | B | 57–253 | 0 | 57–253 | $1,468–$6,561 | Keepa buy box ($25.93) | INSUFFICIENT |
B0C1QCJMP6 Earth Animal · tier B | ESTIMATED | B | 79–263 | 73 | 6–190 | $203–$6,454 | own ASP 90d ($33.91) | DIVERGENT |
B0F3LKF869 Earth Animal · tier A | ESTIMATED | B | 540–809 | 641 | 0–168 | $0–$6,442 | own ASP 90d ($38.37) | AGREE |
B09JL6V9C9 Wiley Wallaby · tier A | ESTIMATED | A | 600–816 | 635 | 0–181 | $0–$6,384 | own ASP 90d ($35.21) | AGREE |
B0F3Z42D9R illy · tier A | ESTIMATED | A | 53–216 | 102 | 0–114 | $0–$6,363 | own ASP 90d ($55.90) | AGREE |
B0F3Z7MLLP illy · tier A | ESTIMATED | A | 53–216 | 104 | 0–112 | $0–$6,290 | own ASP 90d ($56.25) | AGREE |
B0FTTJY69L Earth Animal · tier B | ESTIMATED | A | 121–462 | 234 | 0–228 | $0–$6,242 | own ASP 90d ($27.32) | AGREE |
B0CNFGGRV9 Wiley Wallaby · tier A | ESTIMATED | B | 380–691 | 382 | 0–309 | $0–$6,154 | own ASP 90d ($19.91) | AGREE |
B0CLBQBVF5 Wiley Wallaby · tier B | ESTIMATED | B | 380–691 | 366 | 14–325 | $272–$6,137 | own ASP 90d ($18.88) | AGREE |
B0C6VRBMR9 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 146 | 0–278 | $0–$6,108 | own ASP 90d ($21.98) | AGREE |
B09PY3Z9HH Earth Animal · tier B | ESTIMATED | B | 79–263 | 65 | 14–198 | $431–$6,107 | own ASP 90d ($30.79) | DIVERGENT |
B0DHDDFZ3M Wiley Wallaby · tier B | ESTIMATED | B | 380–691 | 417 | 0–274 | $0–$6,051 | own ASP 90d ($22.08) | AGREE |
B0F1CDJ4DC Wiley Wallaby · tier A | ESTIMATED | B | 540–809 | 505 | 35–304 | $705–$6,050 | own ASP 90d ($19.91) | AGREE |