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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades only
$2.45M–$11.65M
per 30d, P10–P90 · 310 A/B-grade SKUs · C-grade, no-signal and terminated SKUs are NOT in this number

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B0D1971QKR
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C
—
7
—
—
—
INSUFFICIENT
B0D198NPGL
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0D2S1MDCD
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D2S3J865
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D3268HH9
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D3JDGZ54
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D3JDZWR9
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D7VGKRXH
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0D7VGWW13
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0D7VGY8QR
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0D7VHMN9N
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0D7VHVN97
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0D7VJBYRS
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0D7ZCBWDB
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D81P99QX
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0D8QM3TV7
Wiley Wallaby · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—52———INSUFFICIENT
B0D933RBQF
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0DC147Y6J
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DC16RZS3
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DC713W7P
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DC714W1X
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCKT7C3Q
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCL25H53
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCL8KXW6
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCLNLWXC
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCLQTGWL
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCW7K7HW
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCW9K1P3
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DCWCNK2T
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DDV56YNP
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—30———INSUFFICIENT
B0DDV8X26Y
Earth Animal · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0DDVLFJVP
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—39———INSUFFICIENT
B0DDVLGFZB
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0DDVMX11K
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0DDVQ3GSG
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—23———INSUFFICIENT
B0DDVR4SJC
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0DDVVD4K4
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—2———INSUFFICIENT
B0DDYBYDVY
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DDYCT2Q6
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DFZTZC3T
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0DH58C677
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—24———INSUFFICIENT
B0DHHL3MHP
Hare of the Dog
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 948 -> 2 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DJCHBP7J
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—32———INSUFFICIENT
B0DJCJJ3ZN
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—48———INSUFFICIENT
B0DJFZXXW1
Hare of the Dog
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 948 -> 2 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B0DJHBNZMH
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—2———INSUFFICIENT
B0DJHCLB2F
Wiley Wallaby · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—22———INSUFFICIENT
B0DJMLF1LP
Earth Animal · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0DJMN8P6H
Earth Animal · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0DJMNBQJ9
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT

Page 38 of 46 · 2,251 SKUs · 50/page

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