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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades only
$2.45M–$11.65M
per 30d, P10–P90 · 310 A/B-grade SKUs · C-grade, no-signal and terminated SKUs are NOT in this number

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B07DJTP4WP
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C
—
0
—
—
—
INSUFFICIENT
B07DK76QYV
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07DK8R52G
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07DNQWKSB
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07DS3JVP5
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07FSL5C7Y
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07FTSPDLT
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07FV45HBP
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07FW2VPM1
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07FYRBX7F
Generic · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07G2T6DYC
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B07H4W1S32
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07HR1WTX5
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B07HRY2JLL
Heartbeat Hot Sauce Co. · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B07HZ3QXPS
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—11———INSUFFICIENT
B07J1DQNQT
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B07J2BWN53
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07K2BTMPF
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B07K425996
illy · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—25———INSUFFICIENT
B07K96CC5N
illy · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—2———INSUFFICIENT
B07KBHZK2T
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KDX299R
Cosmo's Snack Shack
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 720 -> 3 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07KGVVJT2
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KGW1TXJ
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KGW1TXP
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KGW3MBX
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KGZ6YC6
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KH2VJT9
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KH4CCKM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KQH79ZK
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B07KRS2CT1
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KRS2CT2
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KRS7TGF
illy · tier U
ESTIMATED
1P HOLDS BUY BOX
Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock
B540–8090540–809UNPRICEDnone — unit-onlyINSUFFICIENT
B07KX67DFN
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B07KZ35VCM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KZCSCPZ
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KZDJ2FY
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07KZDQCC4
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07L7WJMHF
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B07L7XPDMM
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B07LHB6MNV
Urine Off · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B07LHB7CHD
Urine Off · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07MQPDDJH
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07MTNGGRH
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07MTS5K1Z
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07MTSCF1Y
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07MTT3GR4
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B07MXR7K8K
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B07NBHG1TZ
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B07NBMBLXK
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————

Page 26 of 46 · 2,251 SKUs · 50/page

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