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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades only
$2.45M–$11.65M
per 30d, P10–P90 · 310 A/B-grade SKUs · C-grade, no-signal and terminated SKUs are NOT in this number

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B019U58G88
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
—
—
—
—
—
—
—
B019U58GFQ
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58IYK
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58IZO
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58J1M
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58J44
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58J8U
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58J9Y
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58LP6
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58LRE
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58LUG
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58LX8
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U58LYW
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5KNCK
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5KP96
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5KUQE
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5KV5Y
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5L2JI
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5L34M
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5L8XS
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B019U5L91O
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01A8OL2HM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01APT3NWM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01APT3OH6
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01APT3P2K
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01B5E5PFO
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01B5E5SGA
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01BXDO1IY
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B01C4FZB0C
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01CW7I5RS
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01CW7Q0QG
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B01DS73GTI
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01ETQZVWM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01EUMTGMQ
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTGS0
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTH2U
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTKLS
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTNY2
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTO6O
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTOAK
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUMTOG4
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSB6W
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSB94
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSB9Y
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSD5G
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSF5O
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSF72
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSHFM
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSHH0
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01EUNSHKW
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————

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