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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades only
$2.45M–$11.65M
per 30d, P10–P90 · 310 A/B-grade SKUs · C-grade, no-signal and terminated SKUs are NOT in this number

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B001EKLZ9K
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
—
—
—
—
—
—
—
B001EKM4U4
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKM5MQ
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKNUEI
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKNV2E
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKNW3M
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKO10U
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKO11Y
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKPXXE
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKQ3HE
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKQ3U6
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKRNGO
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001EKRO4U
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001LMJN9A
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B001PJ1VMG
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001PJ3YSA
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001PJ5YH4
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001PJ799K
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B001V2P55Q
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2P7VS
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2P8X0
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2QOTC
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2QTSS
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2QVN6
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2QVQS
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2QWWQ
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2SMP6
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2STIQ
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2SWRY
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2SZDU
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2UTF2
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2UZIS
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2UZOM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2V398
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2V6JU
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2V77G
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2WZE0
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2X4EK
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2X6X4
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2X6ZW
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2X9BI
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2X9RM
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2XA94
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2XBTI
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2Z4GG
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2Z696
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2Z7AY
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2Z92A
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2Z9XY
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B001V2ZAYW
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT

Page 10 of 46 · 2,251 SKUs · 50/page

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