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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades, excl. 1P-held
$526.1K–$6.07M
per 30d, P10–P90 · 261 of 310 A/B-grade SKUs · full headline incl. 1P-held: $2.45M–$11.65M

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B0C1PG4VSX
Earth Animal · tier A
ESTIMATED
B
618–1,002
884
0–118
$0–$1,285
own ASP 90d ($10.89)
AGREE
B09JL83H4V
Wiley Wallaby · tier C
ESTIMATEDA53–216710–145$0–$1,243own ASP 90d ($8.58)AGREE
B0CLBRY7WD
Wiley Wallaby · tier C
ESTIMATEDA53–216810–135$0–$1,054own ASP 90d ($7.82)AGREE
B0896NZJJL
illy · tier U
ESTIMATED
1P HOLDS BUY BOX
Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock
B53–216053–216$235–$963Keepa buy box ($4.46)INSUFFICIENT
B0012ZJAJ4
Wiley Wallaby · tier C
ESTIMATEDA53–216920–124$0–$950own ASP 90d ($7.67)AGREE
B004DH0YOS
SureFire
ESTIMATEDB57–253057–253UNPRICEDnone — unit-onlyINSUFFICIENT
B00FC9GM9W
illy · tier U
ESTIMATED
1P HOLDS BUY BOX
Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock
B274–5830274–583UNPRICEDnone — unit-onlyINSUFFICIENT
B07KRS7TGF
illy · tier U
ESTIMATED
1P HOLDS BUY BOX
Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock
B540–8090540–809UNPRICEDnone — unit-onlyINSUFFICIENT
B0BY2W7GBQ
SureFire
ESTIMATEDB57–253057–253UNPRICEDnone — unit-onlyINSUFFICIENT
B0C4BG37HR
illy
ESTIMATED
1P HOLDS BUY BOX
Amazon 1P held 78% of buy-box time — winning this gap needs buy-box strategy, not just stock
B53–216053–216UNPRICEDnone — unit-onlyINSUFFICIENT

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