Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.
47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.
cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)| ASIN / Brand | State | Grade | Total demand (units/30d) | Captured (units/30d) | Gap (units/30d) | Gap ($/30d) | Price basis | Reconciliation |
|---|---|---|---|---|---|---|---|---|
B0125DS0LU Earth Animal · tier A |
| ESTIMATED |
| A |
| 121–462 |
| 271 |
| 0–191 |
| $0–$3,992 |
| own ASP 90d ($20.85) |
| AGREE |
B0F3Z4X5RF Earth Animal · tier B | ESTIMATED | A | 79–263 | 115 | 0–148 | $0–$3,953 | own ASP 90d ($26.65) | AGREE |
B0F4HZ1K5B Finley's · tier B | ESTIMATED | A | 121–462 | 157 | 0–305 | $0–$3,947 | own ASP 90d ($12.92) | AGREE |
B0DJMM95DJ Earth Animal · tier A | ESTIMATED | B | 540–809 | 627 | 0–182 | $0–$3,943 | own ASP 90d ($21.68) | AGREE |
B09JL98JMF Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 318 | 0–265 | $0–$3,893 | own ASP 90d ($14.68) | AGREE |
B004EK6RJK Earth Animal · tier C | ESTIMATED | A | 79–263 | 78 | 1–185 | $21–$3,857 | own ASP 90d ($20.81) | AGREE |
B08CS3J498 Finley's · tier B | ESTIMATED | A | 264–584 | 325 | 0–259 | $0–$3,848 | own ASP 90d ($14.87) | AGREE |
B09JL6TZR9 Wiley Wallaby · tier U | ESTIMATED | B | 129–424 | 0 | 129–424 | $1,162–$3,811 | Keepa buy box ($8.99) | INSUFFICIENT |
B0DJMND9H3 Earth Animal · tier B | ESTIMATED | A | 79–263 | 129 | 0–134 | $0–$3,752 | own ASP 90d ($27.93) | AGREE |
B09JL7L8C9 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 187 | 0–237 | $0–$3,638 | own ASP 90d ($15.36) | AGREE |
B0FTTLKR19 Earth Animal · tier B | ESTIMATED | A | 79–263 | 134 | 0–129 | $0–$3,600 | own ASP 90d ($27.83) | AGREE |
B0DJMMWKZT Earth Animal · tier B | ESTIMATED | A | 79–263 | 133 | 0–130 | $0–$3,591 | own ASP 90d ($27.55) | AGREE |
B0C1PSLNYX Earth Animal · tier C | ESTIMATED | A | 121–462 | 138 | 0–324 | $0–$3,524 | own ASP 90d ($10.86) | AGREE |
B09JL5G8WY Wiley Wallaby · tier C | ESTIMATED | A | 53–216 | 76 | 0–140 | $0–$3,519 | own ASP 90d ($25.17) | AGREE |
B09JL6CXX7 Wiley Wallaby · tier C | ESTIMATED | A | 53–216 | 79 | 0–137 | $0–$3,466 | own ASP 90d ($25.33) | AGREE |
B09KZ27JDS illy · tier B | ESTIMATED | B | 53–216 | 149 | 0–67 | $0–$3,465 | own ASP 90d ($51.86) | AGREE |
B0CDQJNDQT Heartbeat Hot Sauce Co. · tier B | ESTIMATED | A | 129–424 | 193 | 0–231 | $0–$3,461 | own ASP 90d ($14.99) | AGREE |
B00B2F2DVQ Earth Animal · tier B | ESTIMATED | A | 79–263 | 101 | 0–162 | $0–$3,386 | own ASP 90d ($20.86) | AGREE |
B09JL7YQ3C Wiley Wallaby · tier B | ESTIMATED | A | 53–216 | 109 | 0–107 | $0–$3,386 | own ASP 90d ($31.70) | AGREE |
B0CL7JXRTP Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 361 | 0–222 | $0–$3,324 | own ASP 90d ($14.96) | AGREE |
B07HZ5LVDG Earth Animal · tier B | ESTIMATED | A | 79–263 | 109 | 0–154 | $0–$3,224 | own ASP 90d ($20.89) | AGREE |
B077N1QLJ6 Earth Animal · tier B | ESTIMATED | A | 264–584 | 319 | 0–265 | $0–$3,162 | own ASP 90d ($11.94) | AGREE |
B0CNF628J8 Wiley Wallaby · tier A | ESTIMATED | A | 600–816 | 577 | 23–239 | $302–$3,116 | own ASP 90d ($13.02) | AGREE |
B07RFTJ75H Earth Animal · tier A | ESTIMATED | A | 437–709 | 424 | 13–285 | $137–$2,968 | own ASP 90d ($10.40) | AGREE |
B0765C42QH Earth Animal · tier B | ESTIMATED | A | 121–462 | 189 | 0–273 | $0–$2,858 | own ASP 90d ($10.45) | AGREE |
B09JL5FSMZ Wiley Wallaby · tier A | ESTIMATED | A | 600–816 | 673 | 0–143 | $0–$2,858 | own ASP 90d ($19.94) | AGREE |
B08MQZQBM6 Heartbeat Hot Sauce Co. · tier C | ESTIMATED | B | 53–216 | 33 | 20–183 | $296–$2,744 | own ASP 90d ($15.01) | DIVERGENT |
B09JL6F8CV Wiley Wallaby · tier B | ESTIMATED | A | 53–216 | 90 | 0–126 | $0–$2,725 | own ASP 90d ($21.66) | AGREE |
B0CX6KSPLW Earth Animal · tier B | ESTIMATED | A | 121–462 | 218 | 0–244 | $0–$2,655 | own ASP 90d ($10.86) | AGREE |
B0082I4T90 Wiley Wallaby · tier U | ESTIMATED | B | 53–216 | 0 | 53–216 | $642–$2,631 | Keepa buy box ($12.19) | INSUFFICIENT |
B0B3VZMMSW Earth Animal · tier C | ESTIMATED | A | 79–263 | 89 | 0–174 | $0–$2,612 | own ASP 90d ($14.98) | AGREE |
B00GPV8I3Y Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 264 | 10–319 | $78–$2,611 | own ASP 90d ($8.18) | AGREE |
B08CS49R55 Finley's · tier C | ESTIMATED | A | 79–263 | 91 | 0–172 | $0–$2,575 | own ASP 90d ($14.94) | AGREE |
B0F4HSMZ47 Finley's · tier C | ESTIMATED | B | 79–263 | 66 | 13–197 | $169–$2,567 | own ASP 90d ($13.01) | AGREE |
B0B3W31HMW Earth Animal · tier C | ESTIMATED | A | 79–263 | 79 | 0–184 | $0–$2,546 | own ASP 90d ($13.81) | AGREE |
B0D8RP3SS7 Wiley Wallaby · tier B | ESTIMATED | A | 53–216 | 100 | 0–116 | $0–$2,535 | own ASP 90d ($21.89) | AGREE |
B07CTWRCLL Earth Animal · tier C | ESTIMATED | A | 79–263 | 96 | 0–167 | $0–$2,515 | own ASP 90d ($15.03) | AGREE |
B0CL7MQHNK Wiley Wallaby · tier B | ESTIMATED | A | 53–216 | 102 | 0–114 | $0–$2,504 | own ASP 90d ($22.00) | AGREE |
B0F6VQP6PJ Heartbeat Hot Sauce Co. · tier C | ESTIMATED | A | 53–216 | 52 | 1–164 | $11–$2,457 | own ASP 90d ($15.00) | AGREE |
B01EBBQ8VS Earth Animal · tier A | ESTIMATED | B | 778–1,282 | 1,079 | 0–203 | $0–$2,433 | own ASP 90d ($11.97) | AGREE |
B0F4HSWM6Z Finley's · tier C | ESTIMATED | A | 79–263 | 76 | 3–187 | $39–$2,407 | own ASP 90d ($12.85) | AGREE |
B09PXDR294 Earth Animal · tier A | ESTIMATED | C | 540–809 | 730 | 0–79 | $0–$2,403 | own ASP 90d ($30.46) | DIVERGENT |
B0F4HFWJ12 Finley's · tier C | ESTIMATED | A | 79–263 | 84 | 0–179 | $0–$2,317 | own ASP 90d ($12.92) | AGREE |
B0CJK2P8XC Wiley Wallaby · tier B | ESTIMATED | B | 600–816 | 559 | 41–257 | $364–$2,272 | own ASP 90d ($8.83) | DIVERGENT |
B0C1PPGGXM Earth Animal · tier A | ESTIMATED | A | 437–709 | 501 | 0–208 | $0–$2,268 | own ASP 90d ($10.88) | AGREE |
B0BYTQBBZJ Wiley Wallaby · tier A | ESTIMATED | A | 53–216 | 103 | 0–113 | $0–$2,254 | own ASP 90d ($19.98) | AGREE |
B09JL76F8C Wiley Wallaby · tier C | ESTIMATED | A | 129–424 | 150 | 0–274 | $0–$2,213 | own ASP 90d ($8.08) | AGREE |
B07HLCRVNH Earth Animal · tier A | ESTIMATED | A | 264–584 | 381 | 0–203 | $0–$2,109 | own ASP 90d ($10.40) | AGREE |
B0BYTPNXH7 Wiley Wallaby · tier C | ESTIMATED | A | 53–216 | 71 | 0–145 | $0–$2,075 | own ASP 90d ($14.33) | AGREE |
B0F8W4SBBY Earth Animal · tier C | ESTIMATED | A | 79–263 | 115 | 0–148 | $0–$2,068 | own ASP 90d ($13.94) | AGREE |