Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.
47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.
cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)| ASIN / Brand | State | Grade | Total demand (units/30d) | Captured (units/30d) | Gap (units/30d) | Gap ($/30d) | Price basis | Reconciliation |
|---|---|---|---|---|---|---|---|---|
B01CT0FXNC Earth Animal · tier A |
| ESTIMATED |
| A |
| 121–462 |
| 172 |
| 0–290 |
| $0–$6,007 |
| own ASP 90d ($20.68) |
| AGREE |
B0CL7KN7D6 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 152 | 0–272 | $0–$5,965 | own ASP 90d ($21.94) | AGREE |
B0C1Q82X6P Earth Animal · tier B | ESTIMATED | B | 79–263 | 90 | 0–173 | $0–$5,909 | own ASP 90d ($34.09) | DIVERGENT |
B01CT04H4I Earth Animal · tier A | ESTIMATED | A | 121–462 | 181 | 0–281 | $0–$5,883 | own ASP 90d ($20.90) | AGREE |
B001V2SS9G SureFire | ESTIMATED | B | 57–253 | 0 | 57–253 | $1,313–$5,868 | Keepa buy box ($23.19) | INSUFFICIENT |
B08P76BSYQ illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 129–424 | 0 | 129–424 | $1,771–$5,811 | Keepa buy box ($13.71) | INSUFFICIENT |
B09R6Y22JG Wiley Wallaby · tier A | ESTIMATED | B | 719–1,580 | 807 | 0–773 | $0–$5,803 | own ASP 90d ($7.51) | AGREE |
B008B4OS8C Urine Off · tier C | ESTIMATED | B | 121–462 | 27 | 94–435 | $1,236–$5,753 | own ASP 90d ($13.21) | DIVERGENT |
B0CNFC9774 Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 341 | 0–242 | $0–$5,694 | own ASP 90d ($23.51) | AGREE |
B0FH7NKZ7G Earth Animal · tier A | ESTIMATED | B | 618–1,002 | 800 | 0–202 | $0–$5,618 | own ASP 90d ($27.81) | AGREE |
B09JL745PQ Wiley Wallaby · tier A | ESTIMATED | A | 600–816 | 654 | 0–162 | $0–$5,590 | own ASP 90d ($34.44) | AGREE |
B08Q8797JL Wiley Wallaby · tier B | ESTIMATED | B | 719–1,580 | 836 | 0–744 | $0–$5,585 | own ASP 90d ($7.51) | AGREE |
B0CJH41VH6 Earth Animal · tier A | ESTIMATED | A | 79–263 | 122 | 0–141 | $0–$5,549 | own ASP 90d ($39.26) | AGREE |
B09BFQ9WVP Heartbeat Hot Sauce Co. · tier C | ESTIMATED | B | 129–424 | 54 | 75–370 | $1,122–$5,518 | own ASP 90d ($14.92) | DIVERGENT |
B0F1CBCKZN Wiley Wallaby · tier B | ESTIMATED | A | 53–216 | 46 | 7–170 | $217–$5,512 | own ASP 90d ($32.46) | AGREE |
B0DJCHMH3N Wiley Wallaby · tier C | ESTIMATED | A | 53–216 | 59 | 0–157 | $0–$5,498 | own ASP 90d ($35.06) | AGREE |
B08XYB34L8 Heartbeat Hot Sauce Co. · tier B | ESTIMATED | A | 53–216 | 59 | 0–157 | $0–$5,490 | own ASP 90d ($35.01) | AGREE |
B0D8R8424Y Wiley Wallaby · tier A | ESTIMATED | B | 540–809 | 564 | 0–245 | $0–$5,382 | own ASP 90d ($21.98) | AGREE |
B0DJMNWW1B Earth Animal · tier A | ESTIMATED | A | 264–584 | 390 | 0–194 | $0–$5,380 | own ASP 90d ($27.76) | AGREE |
B0FH7NCH3H Earth Animal · tier A | ESTIMATED | A | 264–584 | 391 | 0–193 | $0–$5,362 | own ASP 90d ($27.81) | AGREE |
B0DDVPWP39 Earth Animal · tier B | ESTIMATED | A | 79–263 | 91 | 0–172 | $0–$5,291 | own ASP 90d ($30.70) | AGREE |
B0DJTJLQ8F Heartbeat Hot Sauce Co. · tier C | ESTIMATED | A | 53–216 | 59 | 0–157 | $0–$5,268 | own ASP 90d ($33.59) | AGREE |
B0CL7MV812 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 215 | 0–209 | $0–$5,253 | own ASP 90d ($25.15) | AGREE |
B0001WP62O SureFire | ESTIMATED | B | 274–583 | 0 | 274–583 | $2,459–$5,243 | Keepa buy box ($8.99) | INSUFFICIENT |
B0FTTHK8D6 Earth Animal · tier B | ESTIMATED | A | 264–584 | 344 | 0–240 | $0–$5,232 | own ASP 90d ($21.82) | AGREE |
B0D19GT5NG Wiley Wallaby · tier C | ESTIMATED | B | 53–216 | 42 | 11–174 | $320–$5,201 | own ASP 90d ($29.92) | DIVERGENT |
B08CS3W6XK Finley's · tier B | ESTIMATED | A | 264–584 | 238 | 26–346 | $379–$5,135 | own ASP 90d ($14.85) | AGREE |
B07K1HWHMV Earth Animal · tier A | ESTIMATED | B | 618–1,002 | 816 | 0–186 | $0–$5,119 | own ASP 90d ($27.52) | AGREE |
B0BPDWG8H7 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 89% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 129–424 | 0 | 129–424 | $1,549–$5,082 | Keepa buy box ($11.99) | INSUFFICIENT |
B09JL7YPHN Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 213 | 0–211 | $0–$5,040 | own ASP 90d ($23.90) | AGREE |
B07CTVLCZ3 Earth Animal · tier B | ESTIMATED | A | 121–462 | 173 | 0–289 | $0–$4,915 | own ASP 90d ($16.98) | AGREE |
B0C1Q854NG Earth Animal · tier B | ESTIMATED | A | 79–263 | 140 | 0–123 | $0–$4,863 | own ASP 90d ($39.43) | AGREE |
B086WNZ1LF Earth Animal · tier B | ESTIMATED | A | 121–462 | 158 | 0–304 | $0–$4,862 | own ASP 90d ($15.97) | AGREE |
B0F6YT1YKP Sweet Chaos · tier C | ESTIMATED | B | 53–216 | 13 | 40–203 | $950–$4,851 | own ASP 90d ($23.92) | DIVERGENT |
B08CS4NVS8 Finley's · tier C | ESTIMATED | A | 121–462 | 140 | 0–322 | $0–$4,837 | own ASP 90d ($15.00) | AGREE |
B0F3YPX94H Earth Animal · tier C | ESTIMATED | A | 79–263 | 85 | 0–178 | $0–$4,767 | own ASP 90d ($26.73) | AGREE |
B09JL7JLD8 Wiley Wallaby · tier B | ESTIMATED | A | 129–424 | 210 | 0–214 | $0–$4,694 | own ASP 90d ($21.95) | AGREE |
B0BYTQW2M7 Wiley Wallaby · tier A | ESTIMATED | B | 540–809 | 583 | 0–226 | $0–$4,676 | own ASP 90d ($20.70) | AGREE |
B0GFBJ8H9Y Finley's · tier B | ESTIMATED | A | 79–263 | 103 | 0–160 | $0–$4,627 | own ASP 90d ($28.86) | AGREE |
B07N19CSGL illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 129–424 | 0 | 129–424 | $1,406–$4,612 | Keepa buy box ($10.88) | INSUFFICIENT |
B0F3YRXZ58 Earth Animal · tier B | ESTIMATED | A | 121–462 | 292 | 0–170 | $0–$4,579 | own ASP 90d ($26.86) | AGREE |
B0BYTRQDLQ Wiley Wallaby · tier B | ESTIMATED | B | 274–583 | 302 | 0–281 | $0–$4,561 | own ASP 90d ($16.22) | AGREE |
B0F5DSGL51 Sweet Chaos · tier C | ESTIMATED | B | 53–216 | 29 | 24–187 | $568–$4,478 | own ASP 90d ($23.97) | DIVERGENT |
B0DJMMYR7M Earth Animal · tier A | ESTIMATED | B | 540–809 | 649 | 0–160 | $0–$4,446 | own ASP 90d ($27.81) | AGREE |
B0F6YSRCCQ Sweet Chaos · tier C | ESTIMATED | B | 53–216 | 31 | 22–185 | $517–$4,402 | own ASP 90d ($23.82) | DIVERGENT |
B0CHWWXCZJ Wiley Wallaby · tier C | ESTIMATED | C | 540–809 | 327 | 213–482 | $1,948–$4,400 | own ASP 90d ($9.13) | DIVERGENT |
B00CETTKSI Earth Animal · tier C | ESTIMATED | B | 79–263 | 55 | 24–208 | $498–$4,323 | own ASP 90d ($20.75) | DIVERGENT |
B09JL7H9FG Wiley Wallaby · tier C | ESTIMATED | B | 53–216 | 29 | 24–187 | $517–$4,076 | own ASP 90d ($21.82) | DIVERGENT |
B077T632Z7 Heartbeat Hot Sauce Co. · tier C | ESTIMATED | A | 129–424 | 152 | 0–272 | $0–$4,064 | own ASP 90d ($14.95) | AGREE |
B0C1Q2ZNZV Earth Animal · tier B | ESTIMATED | B | 121–462 | 95 | 26–367 | $279–$3,998 | own ASP 90d ($10.88) | DIVERGENT |