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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades, excl. 1P-held
$526.1K–$6.07M
per 30d, P10–P90 · 261 of 310 A/B-grade SKUs · full headline incl. 1P-held: $2.45M–$11.65M

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B0BHCC7CCD
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
—
—
—
—
—
—
—
B0BHCFWC65
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BJ435VGS
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B0BLHVVWSD
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B0BLHW2LC8
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B0BLHYHBQX
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B0BLJ2CLVF
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B0BLP65L78
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B0BLPDC8RQ
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BN6N2WMZ
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B0BN6TRBNX
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B0BNHTDC73
Finley's · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—6———INSUFFICIENT
B0BNHVL36Q
Finley's · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B0BNHWZ8YQ
Finley's · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—4———INSUFFICIENT
B0BNHY4MYK
Finley's · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0BNW9CVVG
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNW9V4DQ
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNWB1FNJ
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNWB6HCY
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNWCG6DW
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNWCYG86
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNWD3XPS
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BNWDJXBV
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B0BQR27X9S
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BRHW2411
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BS76P819
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BSXKW35Y
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BSXL6PRR
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BVDT6TDL
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BWK7BS3J
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BWK7DYHT
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BWK8XT6M
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BWK8ZLSM
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B0BY2W7GBQ
SureFire
ESTIMATEDB57–253057–253UNPRICEDnone — unit-onlyINSUFFICIENT
B0BYTNYW9X
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BYTQTC3K
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BYTR6KXY
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BYTRGFDB
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0BYTRRR2W
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—9———INSUFFICIENT
B0BZDHN5YY
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0C1PQ31PN
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B0C1PT9L6L
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—3———INSUFFICIENT
B0C1Q1J8NT
Earth Animal · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—5———INSUFFICIENT
B0C1Q2DFSW
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0C1Q6D5PR
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—51———INSUFFICIENT
B0C1Q84GQQ
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B0C1QBRG9L
Earth Animal · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—54———INSUFFICIENT
B0C1QKMM1Y
Earth Animal · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—56———INSUFFICIENT
B0C4BG37HR
illy
ESTIMATED
1P HOLDS BUY BOX
Amazon 1P held 78% of buy-box time — winning this gap needs buy-box strategy, not just stock
B53–216053–216UNPRICEDnone — unit-onlyINSUFFICIENT
B0C4ZND1RX
Earth Animal · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT

Page 35 of 46 · 2,251 SKUs · 50/page

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