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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades, excl. 1P-held
$526.1K–$6.07M
per 30d, P10–P90 · 261 of 310 A/B-grade SKUs · full headline incl. 1P-held: $2.45M–$11.65M

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B09HSSLQL7
Earth Animal · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C
—
0
—
—
—
INSUFFICIENT
B09HSTQ6B1
Earth Animal · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09HSX1RXS
Earth Animal · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL4NNT6
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—12———INSUFFICIENT
B09JL5WN6W
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL5XRY1
Wiley Wallaby · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—11———INSUFFICIENT
B09JL6THHG
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—27———INSUFFICIENT
B09JL6X2XJ
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL7F46F
Wiley Wallaby · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—16———INSUFFICIENT
B09JL7G4KC
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL7MNXB
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL7MQGN
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL7RDYT
Wiley Wallaby · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—42———INSUFFICIENT
B09JL7WS9C
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL844TF
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL8VLCY
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09JL94855
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09K4CZ2N5
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B09KNZJTHG
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09KNZY9XY
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09KP2MT5B
Wiley Wallaby · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09KZGCCM3
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09KZK8DDJ
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B09LZB4XRT
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09LZD529F
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09LZD71MS
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09LZDCZ5G
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09LZNQLZ9
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09LZQMBBX
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09LZZH5FJ
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09M127RSS
Rocketbook
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); wound down after Q4-2025 surge · no gap dollars by ruling
———————
B09NXP4G56
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B09NYM15BK
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B09NYPDHT7
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B09NZH5W82
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09PXB9RV5
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—19———INSUFFICIENT
B09PXTSGTG
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—45———INSUFFICIENT
B09Q6FN4TX
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09Q6H911F
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QD76NS1
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QD8SPNR
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QDLYSVL
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QDT91F1
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QDW6WP7
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QDXJM71
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QDZZNS7
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QF24VQD
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QF3YP35
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QF54T53
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B09QF61XW4
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————

Page 33 of 46 · 2,251 SKUs · 50/page

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