Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.
47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.
cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)| ASIN / Brand | State | Grade | Total demand (units/30d) | Captured (units/30d) | Gap (units/30d) | Gap ($/30d) | Price basis | Reconciliation |
|---|---|---|---|---|---|---|---|---|
B0CJH41JR4 Earth Animal · tier A |
| ESTIMATED |
| B |
| 79–263 |
| 133 |
| 0–130 |
| $0–$15.7K |
| own ASP 90d ($120.83) |
| DIVERGENT |
B0CHWYTG9Y Wiley Wallaby · tier A | ESTIMATED | B | 1,078–2,258 | 1,227 | 0–1,031 | $0–$15.1K | own ASP 90d ($14.69) | AGREE |
B0F4FGVR3N illy · tier A | ESTIMATED | A | 129–424 | 158 | 0–266 | $0–$15.1K | own ASP 90d ($56.61) | AGREE |
B0FRT8CW4J illy · tier C | ESTIMATED | A | 53–216 | 81 | 0–135 | $0–$15.0K | own ASP 90d ($110.99) | AGREE |
B0FL38LB3P illy · tier B | ESTIMATED | A | 53–216 | 62 | 0–154 | $0–$14.7K | own ASP 90d ($95.84) | AGREE |
B0FN4SVGJB Earth Animal · tier A | ESTIMATED | A | 264–584 | 376 | 0–208 | $0–$14.7K | own ASP 90d ($70.93) | AGREE |
B07B1LMFJM illy · tier C | ESTIMATED | B | 53–216 | 0 | 53–216 | $3,584–$14.7K | Keepa buy box ($68.00) | INSUFFICIENT |
B08QF8FQGS illy · tier C | ESTIMATED | A | 53–216 | 70 | 0–146 | $0–$13.9K | own ASP 90d ($95.57) | AGREE |
B07BSFKD3X illy | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 380–691 | 0 | 380–691 | $7,604–$13.8K | Keepa buy box ($19.99) | INSUFFICIENT |
B0FYHRBQSL Earth Animal · tier B | ESTIMATED | A | 121–462 | 120 | 1–342 | $23–$13.3K | own ASP 90d ($38.98) | AGREE |
B0C1Q1R6VW Earth Animal · tier B | ESTIMATED | A | 121–462 | 123 | 0–339 | $0–$13.3K | own ASP 90d ($39.12) | AGREE |
B07KGKQM25 Earth Animal · tier A | ESTIMATED | A | 264–584 | 338 | 0–246 | $0–$13.3K | own ASP 90d ($53.95) | AGREE |
B07KRXVZZC illy · tier C | ESTIMATED | A | 53–216 | 87 | 0–129 | $0–$12.5K | own ASP 90d ($96.75) | AGREE |
B0779VGP14 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 63% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 600–816 | 0 | 600–816 | $8,625–$11.7K | Keepa buy box ($14.37) | INSUFFICIENT |
B07B6N7NWF illy | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 274–583 | 0 | 274–583 | $5,454–$11.6K | Keepa buy box ($19.94) | INSUFFICIENT |
B0F3M65LKY Earth Animal · tier A | ESTIMATED | A | 264–584 | 285 | 0–299 | $0–$11.5K | own ASP 90d ($38.40) | AGREE |
B0CJG1VYV6 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 600–816 | 0 | 600–816 | $8,409–$11.4K | Keepa buy box ($14.01) | INSUFFICIENT |
B0FRJDZKLX illy · tier C | ESTIMATED | A | 53–216 | 86 | 0–130 | $0–$11.2K | own ASP 90d ($85.92) | AGREE |
B00119Q972 SureFire | ESTIMATED | B | 116–439 | 0 | 116–439 | $2,909–$11.0K | Keepa buy box ($24.99) | INSUFFICIENT |
B07S3WT6D5 Earth Animal · tier A | ESTIMATED | A | 264–584 | 389 | 0–195 | $0–$10.5K | own ASP 90d ($54.14) | AGREE |
B0F3YXVZRS illy · tier B | ESTIMATED | A | 129–424 | 237 | 0–187 | $0–$10.5K | own ASP 90d ($56.42) | AGREE |
B01M0XVBMG Earth Animal · tier A | ESTIMATED | A | 437–709 | 514 | 0–195 | $0–$10.5K | own ASP 90d ($53.95) | AGREE |
B001ATFGUY Urine Off · tier B | ESTIMATED | B | 79–263 | 0 | 79–263 | $3,159–$10.5K | Keepa buy box ($39.99) | INSUFFICIENT |
B0CK9Z4G7D Wiley Wallaby · tier C | ESTIMATED | B | 719–1,580 | 242 | 477–1,338 | $3,700–$10.4K | own ASP 90d ($7.76) | AGREE |
B078XJ74J6 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 52% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 380–691 | 0 | 380–691 | $5,702–$10.4K | Keepa buy box ($14.99) | INSUFFICIENT |
B09JL7GZGD Wiley Wallaby · tier A | ESTIMATED | B | 778–1,282 | 884 | 0–398 | $0–$10.3K | own ASP 90d ($25.92) | AGREE |
B01CUDLQLQ illy · tier C | ESTIMATED | A | 53–216 | 113 | 0–103 | $0–$10.3K | own ASP 90d ($99.90) | AGREE |
B07JMXYMB4 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 540–809 | 0 | 540–809 | $6,804–$10.2K | Keepa buy box ($12.59) | INSUFFICIENT |
B01D3MYFK2 Earth Animal · tier A | ESTIMATED | B | 1,078–2,258 | 1,285 | 0–973 | $0–$10.1K | own ASP 90d ($10.43) | AGREE |
B0CG2G7WN2 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 274–583 | 0 | 274–583 | $4,729–$10.1K | Keepa buy box ($17.29) | INSUFFICIENT |
B07KRS7T6L illy · tier B | ESTIMATED | A | 53–216 | 82 | 0–134 | $0–$10.1K | own ASP 90d ($75.13) | AGREE |
B01782KLFG illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 274–583 | 0 | 274–583 | $4,647–$9,909 | Keepa buy box ($16.99) | INSUFFICIENT |
B07K38CQMF illy · tier A | ESTIMATED | A | 53–216 | 113 | 0–103 | $0–$9,887 | own ASP 90d ($96.16) | AGREE |
B0F3Z71G66 Earth Animal · tier B | ESTIMATED | B | 121–462 | 95 | 26–367 | $684–$9,819 | own ASP 90d ($26.72) | DIVERGENT |
B0GFBNDRW6 Finley's · tier B | ESTIMATED | A | 121–462 | 124 | 0–338 | $0–$9,775 | own ASP 90d ($28.88) | AGREE |
B0CL7Q2NF2 Wiley Wallaby · tier A | ESTIMATED | B | 274–583 | 313 | 0–270 | $0–$9,689 | own ASP 90d ($35.86) | AGREE |
B0125E17O6 Earth Animal · tier A | ESTIMATED | B | 1,078–2,258 | 1,336 | 0–922 | $0–$9,632 | own ASP 90d ($10.45) | AGREE |
B0C1PSNYJL Earth Animal · tier B | ESTIMATED | A | 121–462 | 226 | 0–236 | $0–$9,322 | own ASP 90d ($39.42) | AGREE |
B07RHW7RCC Earth Animal · tier A | ESTIMATED | B | 958–2,032 | 1,259 | 0–773 | $0–$9,234 | own ASP 90d ($11.95) | AGREE |
B09Z5SC811 illy · tier U | ESTIMATED 1P HOLDS BUY BOX Amazon 1P held 100% of buy-box time — winning this gap needs buy-box strategy, not just stock | B | 274–583 | 0 | 274–583 | $4,308–$9,185 | Keepa buy box ($15.75) | INSUFFICIENT |
B09PXKQV8B Earth Animal · tier C | ESTIMATED | B | 264–584 | 291 | 0–293 | $0–$9,106 | own ASP 90d ($31.10) | DIVERGENT |
B0FH7CZRXP Earth Animal · tier B | ESTIMATED | A | 121–462 | 136 | 0–326 | $0–$9,092 | own ASP 90d ($27.85) | AGREE |
B0GFBH3V16 Finley's · tier B | ESTIMATED | A | 121–462 | 141 | 0–321 | $0–$8,953 | own ASP 90d ($27.85) | AGREE |
B08CS43XKR Finley's · tier C | ESTIMATED | B | 79–263 | 71 | 8–192 | $367–$8,825 | own ASP 90d ($45.88) | DIVERGENT |
B0F3LPTBBD Earth Animal · tier A | ESTIMATED | A | 437–709 | 483 | 0–226 | $0–$8,758 | own ASP 90d ($38.68) | AGREE |
B0FS9MNTQ5 illy · tier B | ESTIMATED | A | 53–216 | 107 | 0–109 | $0–$8,472 | own ASP 90d ($77.85) | AGREE |
B07NVZB17D Wiley Wallaby · tier B | ESTIMATED | B | 53–216 | 47 | 6–169 | $285–$8,429 | own ASP 90d ($49.93) | DIVERGENT |
B0C1PQ31MF Earth Animal · tier A | ESTIMATED | A | 121–462 | 253 | 0–209 | $0–$8,249 | own ASP 90d ($39.38) | AGREE |
B00CHIT4MI Earth Animal · tier B | ESTIMATED | B | 264–584 | 263 | 1–321 | $13–$8,219 | own ASP 90d ($25.62) | DIVERGENT |
B07NCMJLSY SureFire | ESTIMATED | B | 116–439 | 0 | 116–439 | $2,179–$8,211 | Keepa buy box ($18.72) | INSUFFICIENT |