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Captured vs Total Demand

Per-SKU total ASIN demand (debiased monthlySold interval from the pinned calibration snapshot) vs our captured units (Haul own sales, payload-anchored 30d window), with the gap priced as a dollar range per the D4 price rule.

Headline gap — A/B grades, excl. 1P-held
$526.1K–$6.07M
per 30d, P10–P90 · 261 of 310 A/B-grade SKUs · full headline incl. 1P-held: $2.45M–$11.65M

47.9%of the full range's P90 ($1.92M–$5.58M, 49 SKUs) sits on listings where Amazon 1P currently holds the buy box (≥50% of buy-box time). Capturing it requires winning the buy box from Amazon — a buy-box strategy, not just stock.

Incl. 1P-heldExcl. 1P-held
Unverified opportunity — C bucket
$57.3K–$613.4K
per 30d, P10–P90 · 15 C-grade SKUs with a gap estimate — shown beside the headline, never mixed in
% of our GMV in C-grade SKUs
15.2%
$1.98M of $13.06M trailing-90d own GMV sits in SKUs whose demand estimate is unverified (C or no-signal)
SKU states
325 estimated
777 no-signal · 1,149 excluded (terminated brand) · 5 unpriced (unit-only, contribute $0) · 2,251 total
Snapshot cal-2026-07-03-7b54d50b · own-sales anchor 2026-07-03 · computed 2026-07-03 10:54 UTC · price rule: own trailing-90d ASP → Keepa buy-box (pinned payload) → unpriced (D4) · headline universe: census census-dfea4b8a-f2a8-41ac-b3d1-0ea1dc6b3008 (2251 ASINs)
AllA/BC bucketNo signalExcluded
ASIN / BrandStateGradeTotal demand (units/30d)Captured (units/30d)Gap (units/30d)Gap ($/30d)Price basisReconciliation
B01EUNSHNY
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
—
—
—
—
—
—
—
B01EXM5APA
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01EXM5BI6
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01EYJQL4Q
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01FG559RM
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B01HZEOXJC
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01IN68P9U
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01IN68PJK
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01IN68SDI
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01IN68WBQ
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01JN1M64O
Criss Angel · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—7———INSUFFICIENT
B01K8WYEHY
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01K8ZHDF6
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01KB12YBK
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01KB2OOTY
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01KN0MBN0
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01KN14FRY
illy · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01LXMKASZ
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01LXUMIV2
illy · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—12———INSUFFICIENT
B01LXYDPKV
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01LXYPMCW
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01LYZGM5X
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—23———INSUFFICIENT
B01LZB5D02
Earth Animal · tier A
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—48———INSUFFICIENT
B01LZJTAE7
The Feel Great Vitamin Company
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01LZYBGTL
Earth Animal · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—3———INSUFFICIENT
B01M082216
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01M0VRZZL
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01M0YTDWZ
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01M171EX4
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01M1JXFOP
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01M35K5JY
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01M4LGJTO
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B01M8NRQW4
Triumph
EXCLUDED — TERMINATED
flow:vendor-status · company is_active=false (partner exited) · no gap dollars by ruling
———————
B01M9DBKI7
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B01MDON7H9
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B01MDONDX7
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B01MEHB45Y
Etta Says!
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 10,179 -> 17 units yr/yr 60d; terminal inventory 0 · no gap dollars by ruling
———————
B01MQY58KB
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01MRI8NGN
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01MS7GE2C
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01MZ1W9NT
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01N0SZ4QS
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01N17SE8Q
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B01N17TUQT
Naturel Promise
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Wind-down: 3,472 -> 214 units yr/yr 60d; inventory 5,372 -> 391 · no gap dollars by ruling
———————
B01N2W1JMH
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————
B01N34RZCH
SureFire
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01N3L8TOF
Urine Off · tier B
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—3———INSUFFICIENT
B01N3TCMFT
Urine Off · tier C
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—1———INSUFFICIENT
B01N4O2YET
illy · tier U
NO SIGNAL
no debiased monthlySold total for this ASIN — gap is not a number
C—0———INSUFFICIENT
B01N5HJ3KV
TropiClean
EXCLUDED — TERMINATED
override:AC ruling (W2 fix round), QA concur · Contract exit (AC-named); demand persisted while stocked, sales collapsed as inventory drained unreplenished · no gap dollars by ruling
———————

Page 21 of 46 · 2,251 SKUs · 50/page

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